Charles x Obelgix

Belgian food brand Charles has trusted French Beans for years to shoot atmospheric imagery for their charcuterie, prepared dishes and cheeses. Their audience spans local butchers and caterers, as well as retail consumers buying pre-sliced products. I regularly design unique set concepts in line with their target market whenever new products launch.

For their 2026 World Cup campaign, we embarked on a lively creative project centered on their partnership with Obelgix. We welcomed Obelgix into my studio for an animated shoot filled with energy and humor. I worked alongside a hair and makeup artist and a food stylist to ensure every detail was executed flawlessly.

We captured striking, character-driven imagery tailored specifically for promotional collateral and social media channels. By blending professional styling with dynamic talent, we created a campaign designed to draw attention across both trade and retail markets.

Contact French Beans to collaborate on your next commercial concept or brand partnership.