A though and sturdy looking bottle like the Rockhopper Rum needs a rock-solid campaign image. A rockhopper is a species of penguins, obviously living on rocks. The penguin is depicted on the bottle with gold elements.
So we put the Rockhopper in its natural habitat for this campaign image: wet, mossy rocks with a low-hanging fog adding to its mystery.
We shot three custom cocktails with Rockhopper rum in the same mystical scenery and photographed the packshots for multi-use on webshops and compositing images for social media.